Extraprise Snaps Up Email Services Supplier SmartSource...

Extraprise, a Boston-based selling services supplier, has noninheritable  city, Mass.-based SmartSource business firm., AN email services supplier, so as to expand its business-to-business and business-to-consumer selling capabilities.
Mike Shanker, co-founder and chief executive officer at Extraprise, told Mass High technical school that terms of the acquisition - his company’s initial in concerning eight years - don't seem to be being disclosed. The combined company can have concerning seventy five to eighty staff, with sixty to sixty five figuring out of Extraprise’s Boston workplace and also the remainder staying in city. He same the 2 corporations can still operate singly for the nonce, however can share technology.
Extraprise offers what it calls digital life cycle selling capabilities to B2B and B2C enterprises. Shanker explained that Extraprise, that was based in 1997, mines databases from its shoppers, adding its own business intelligence information, to focus on prospective shoppers.
SmartSource, that was based in 1994, offers selling agencies an automatic business and delivery engine for causing targeted emails that’s “extremely stable and sturdy,” in keeping with Shanker.
“On Cyber weekday, while not a flaw, they were able to handle 250 million to three hundred million emails,” he said.
Shanker failed to offer estimates of his company’s annual revenues. in a very statement, the corporate cited Forrester analysis in estimating that B2C multichannel, digital selling pay within the U.S. can grow to $76.6 billion by 2016. At an equivalent time, B2B selling corporations ar expected to pay over $5 billion at that point.
Shanker same Extraprise is that the smallest within the list of selling services companies he considers his competitors, which has letter of the alphabet, Axiom selling cluster and KBM cluster, however says his company includes a heap of expertise specifically in business-to-business selling.
“We have a really important competitive advantage. we tend to perceive B2B selling, that is extremely totally different from B2C,” he said.